Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. As a business owner, you may already be familiar with your website’s top keywords for organic search traffic or Pay-Per-Click advertising conversion.
However, depending on what your competition is doing to optimize their websites, your site’s search rank for certain words will fluctuate on a daily basis. That’s why it pays to continue experimenting and testing new words and phrases to use in content campaigns.
Below we’ll walk through using Google’s AdWords tool to research keywords and describe how those keywords can create a successful content marketing strategy.
How to Use Google AdWords Keyword Ideas Tool. This tip requires setting up a Google AdWords account.
Once you are logged in to AdWords, go to Keyword Tools, then Keyword Ideas. Input one of your main keywords, your website URL, category, and location. The keyword tool will use these inputs to generate a list of related phrases. Putting in your website and category is important because Google uses this information to provide a list of ideas focused on your business.
For example, we put in the website URL of a leading online footwear retailer and the keyword shoes and got phrases such as shoes with free shipping and ladies running shoes. For any queries, Google will return dozens of results. To comb through the ideas and find the best keywords for your business, here’s what to look for:
Medium Search Volume: Look for keywords with medium to high global and local search volume. The global search volume number represents the number of searches in the past year for each word or phrase across all locations. Local search volume represents the same data but is filtered for the location you selected at the beginning of the query.
Low or Medium Search Competition: Look for words that have low or medium competition. If the keywords have too many other websites in competition, then these words may not be worth the time and content marketing effort.
Keywords That Align With Your Products and Services: Focus only on the keywords that relate to your products or services. If you sell shoes online, but you do not offer free shipping, then the phrases shoes with free shipping is obviously not a good keyword to focus on.
The benefits of advertising on Google
Target your ads
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services and show them relevant ads.
Control your costs
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
Measure your Success
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
Manage your campaigns
Google Ads also offers you tools to easily manage and monitor accounts.
If you manage multiple Google Ads accounts, a My Client Centre (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.
Strong Branding
Your brand is growing stronger. The competition is stronger than you and more customers. Branding with Google wants its expertise in the field of our specialty.
You pay for what is real
You may have a banner on a website for every month spent several million dollars but nobody clicks on your ad. But Google ads you’ll pay for each entry site, no more.
Target hit
By advertising on Google, your shot is not wrong. You’re right in the middle of the goal. Is looking for customer service in your area? You’re in front of the customer.
Advertising on Google with us
1. Consultation
Counselling you, your Google Ads is for what purpose? Maximum sale? Or Branding?
2. Estimated
Set and estimate your ad, making good landing pages, find keywords
3. Performance
Setting up your own account, and start running your ads based on phases 1 and 2
4. Observing the minute
Your ads appear, add or keywords, add or subtract the cost of your clicks.