SEO, or Search Engine Optimization, is a set of practices designed to improve the accessibility and positioning of a website in organic search. These SEO practices come in the form of On page, Off page, Technical, Mobile, Content, and more. To put it simply, Search Engine Optimization means taking a website and optimizing it so it ranks high on search engines like Google, Bing, Yahoo, and others. This would help your audience discover your website on search engines when someone searches for a keyword or phrase relevant to your website. Our in-house experts create the entire SEO strategy and also implement it for you to help your website rank better on Search Engines. Search engine marketing (SEM) involves marketing a business through the use of paid advertisements and using keywords and phrases throughout the content. It primarily refers to the use of search engine advertising (SEA) through the use of pay-per-click ads. However, an SEM campaign can also include SEO, which can increase the chances of website content appearing higher on the search engine results page organically. What traditional advertising is to print, television, and billboards, search engine marketing (SEM) is to search engine advertising. It can encompass pay-per-click advertising, as well as keyword strategies. This form of advertising differs from online advertising. Online advertising encompasses marketing techniques that don’t relate to search engines. A few examples include newsletters as well as connecting with customers and clients on social media.SEM, in contrast, relates to advertising on search engines, like Google. Its primary goal is to get the content in front of the largest, most relevant audience possible. That means ranking high on search engine results pages. The vast majority of users searching the Internet will not click through to the second page of the search results. In addition, most users will click on one of the first few options on the page. Not only is it beneficial for companies to appear on the first page of the search engine results, but it’s also beneficial to appear as one of the first options at the top of the page. A good search engine marketing strategy can help a company appear on the first half of the first page.
Our in-house SEO experts work daily to get better results for our clients on Search Engines. We have a team of highly-trained SEO experts who put your vision into action by getting your website ranked for keywords that matter to your business the most. We aim to deliver results aligning with your business goals, saving you time and effort. Here is what you can expect when you opt for Bluehost’s Managed SEO:
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